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Itamar Romanini

Itamar Romanini

Itamar has over 18 years of experience in the HSA market, building and growing HSA products, technology, strategy, sales and marketing. He is a widely recognized expert in the consumer-directed healthcare industry. Itamar likes spending time with family and friends, traveling, running and cycling.

Itamar Romanini:

Itamar Romanini, Jun 25, 2019 3:14:02 PM

How can employee benefits administrators engage employees across generations in HSAs? Hint: You need tailored messaging for each generation explaining the powerful value of an HSA. Bend’s CRO Itamar Romanini …

:Bend in the News

Itamar Romanini, May 14, 2019 1:41:31 PM

HSAs are on the move. Machine learning and artificial intelligence are now being used to engage participants in HSA funding and take the burden off employers. The full article by …

About Bend Financial

Bend Financial is a Boston-based technology and services company that provides health savings account and financial wellness solutions to individuals, employers and organizations in the group benefits distribution market. Its innovative approach and product offerings simplify the use of HSAs while making the product attractive to all types of healthcare consumers.

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