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Tips and tricks for engaging Millennials and Baby Boomers in HSAs

Itamar Romanini, Jun 25, 2019 3:14:02 PM

How can employee benefits administrators engage employees across generations in HSAs? Hint: You need tailored messaging for each generation explaining the powerful value of an HSA. Bend’s CRO Itamar Romanini provides tips and tricks for engaging Millennials, Gen Xers and Baby Boomers in BenefitsPRO.

 

:Bend in the News

About Bend Financial

Bend Financial is a Boston-based technology and services company that provides health savings account and financial wellness solutions to individuals, employers and organizations in the group benefits distribution market. Its innovative approach and product offerings simplify the use of HSAs while making the product attractive to all types of healthcare consumers.

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