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Bend HSA advisor uses AI to help maximize tax and financial benefits of health savings accounts

Bend Financial's Bend HSA Simplifies Health Savings Account Ownership with Artificial Intelligence-Driven Guidance for Individuals

BOSTON, Mass. November 13, 2018

Bend Financial began enrolling Bend HSA account holders in October. Bend will implement Bend Advisor for 2019 effective date accounts, thought to be first use of AI to help individuals maximize tax, financial benefits of an HSA, achieve financial wellness..

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The logo of Industry Currents

Bend Financial Uses AI to Improve HSA Adoption and Administration

The cost of healthcare keeps going up. In the last 10 years, the annual premium for employer-sponsored family health insurance leapt 55% to almost $20,000, according to the Kaiser Family Foundation. To keep those costs in check many companies are starting to offer high deductible health plans (HDHPs) in conjunction with tax-advantaged Health Savings Accounts (HSAs). These plans put employees more in charge of their healthcare dollars and encourages them to be better, more cost-conscious healthcare consumers while providing companies a powerful tool to help control their cost of healthcare.

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Itamir Romanini, the new Chief Revenue Officer of Bend HSA

Bend Financial Taps HSA Industry Veteran
Itamar Romanini as Chief Revenue Officer


Appointment Strengthens Foothold in HSA Space and Demonstrates Strong Commitment to Rapid Growth

BOSTON, Mass. – June 26, 2018 – Bend Financial (Bend) announces the appointment of health savings account (HSA) industry veteran Itamar Romanini as Chief Revenue Officer. 

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Logo of UMB healthcare services.

UMB HealthCare services and Bend Financial partner to launch Bend's Innovative HSA Solution


KANSAS CITY, Mo. and BOSTON, Mass. September 6, 2018 - 
UMB Healthcare Services, a division of UMB Bank, n.a., and Bend Financial today announced a partnership to offer UMB custodial account, benefit card issuer and tier one customer support services on Bend Financial’s HSA platform, launching in Oct. 2018.

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Screenshots of health savings dashboard by Bend HSA

Bend Financial Set to Launch 
Disruptive Health Savings Account Platform

406 Ventures and RRE Ventures Back Proven Team Led by CEO Tom Torre to Address Massive HSA Opportunity with Innovative Offering

BOSTON, Mass. – April 11, 2018 – Bend Financial, co-founded and led by a proven team with deep experience at the intersection of financial services and consumer-directed healthcare, is poised to disrupt the increasingly essential Health Savings Account (HSA) market.  The company is backed by funding from .406 Ventures and RRE Ventures.

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