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Itamar Romanini, May 14, 2019 1:41:31 PM

HSAs are on the move. Machine learning and artificial intelligence are now being used to engage participants in HSA funding and take the burden off employers. The full article by our own Itamar Romanini, looks at three ways these new technologies are able to quickly boost engagement and convert more HSA non-funders into investors and can be reviewed in its entirety at The 401K Specialist Magazine.


Erin Crowley, Mar 5, 2019 3:41:37 PM

BOSTON, March 5, 2019 /PRNewswire/ -- Bend Financial (Bend), a technology and services company focused on financial wellness solutions, today announced the release of a white paper discussing the role of behavioral economics in employee decision making and the insight and strategies needed by employers to help drive better engagement.

:Press Release

Gina Veazy, Nov 13, 2018 10:00:00 AM


Bend Financial's Bend HSA Simplifies Health Savings Account Ownership with Artificial Intelligence-Driven Guidance for Individuals

Bend Financial began enrolling Bend HSA account holders in October.
Bend will implement Bend Advisor for 2019 effective date accounts, thought to be first use of AI to help individuals maximize the tax and financial benefits of an HSA and achieve financial wellness.

:Press Release

Employee Benefit News, Oct 30, 2018 10:00:00 AM

The cost of healthcare keeps going up. In the last 10 years, the annual premium for employer-sponsored family health insurance leapt 55% to almost $20,000, according to the Kaiser Family Foundation. To keep those costs in check many companies are starting to offer high deductible health plans (HDHPs) in conjunction with tax-advantaged Health Savings Accounts (HSAs). These plans put employees more in charge of their healthcare dollars and encourages them to be better, more cost-conscious healthcare consumers while providing companies a powerful tool to help control their cost of healthcare.

:Bend in the News

About Bend Financial

We started Bend to help businesses and individuals manage the rising cost of healthcare, and their overall long-term financial health. Our solution is designed with three key concepts in mind: Never miss a tax savings opportunity, maximize your dollars and make the administration and usability of an HSA easy.

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