The Bend Story

The Bend Story

We started Bend to help businesses and individuals manage the rising cost of healthcare, and their overall long-term financial health. Our solution is designed with three key concepts in mind: Never miss a tax savings opportunity, maximize your dollars and make the administration and usability of an HSA easy. We leverage the latest technologies, including Artificial Intelligence and Machine Learning, to offer an entirely new and truly unique approach to engagement, funding, saving and payment. The Bend HSA is a truly innovative HSA solution.

 

Our Purpose

At Bend, we’re driven to make a difference in how people manage their financial health. That’s why we relentlessly look for new ways to make HSAs better with innovative, intuitive and elegant solutions that simplify the user experience, organize information and guide participants on how to best use their HSA. By doing this, we help individuals and employers get – and stay – ahead of the curve. That's HSA Innovation.

 

Our Vision

We make it easy for everyone to manage their long-term financial health.

 

Our Executive Team

Tom Torre

Tom Torre

Co-Founder, CEO

For nearly 20 years, Tom has led organizations in the consumer-directed healthcare space. He describes himself as a fintech and healthtech entrepreneur who, at his core, is a payments nerd, water toy lover and dog person. Tom lives in the greater Portland, Maine area with his spouse, two daughters and two dogs.

 
Gary Rush

Gary Rush

Co-Founder, CTO

Gary has been an executive team member of several innovative success stories, including Angie’s List and Exact Target (now Salesforce Marketing Cloud). Gary can take a four-hour brainstorming session and sum up the results in two easy-to-understand sentences, then draw up a quick process flow to back it up. In his free time, you’ll find Gary on his farm in western Indiana.

 
Gregg Santabarbara

Gregg Santabarbara

Co-founder, SVP, Finance and Operations

Gregg started his career in public accounting but has been an executive in the consumer-directed healthcare space for the past five years. Gregg enjoys his unofficial title of SVP of All Else, which includes leading new business initiatives and ensuring our organization runs smoothly. Outside of Bend, Gregg’s primary passions are his Brittany Spaniel and anything to do with golf.

 
Kerry Leonard

Kerry Leonard

Co-Founder, VP of Product

For the past 15 years, Kerry has built and delivered the best in consumer-directed healthcare products. She loves learning and deploying the leading practices in consumer behaviorism to improve healthcare delivery and consumer engagement. When she’s not at Bend, Kerry could be anywhere, from hiking a mountain to traveling the farthest ends of the earth.

 
Brian Giunta

Brian Giunta

VP of Strategic Partnerships

Brian has been a leader in innovative startups for over 20 years, most recently with those focused on building out best-in-class consumer-directed healthcare solutions. Brian enjoys being part of a team focused on achieving a common goal, building mutually beneficial partnerships and executing a plan to make it all work. He stays busy outside Bend keeping up with his family and its newest addition, a puppy named Taco.

 
Mark Fallon

Mark Fallon

SVP of Business Development

Mark has over 20 years of experience leading distribution and strategy efforts for some of the industry’s leading Employee Benefits organizations. He has been fortunate to build and execute benefit programs for many of the Fortune 100 companies in the US. Mark and his wife live south of Boston and love spending time with their three children.

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