About Us

About Bend HSA, corporate hero.


Our Story

We started Bend to help businesses and individuals manage the rising cost of healthcare, and their overall long-term financial health. Our solution is designed with three key concepts in mind: Never miss a tax savings opportunity, maximize your dollars and make the administration and usability of an HSA easy. We leverage the latest technologies, including AI and machine learning, to offer an entirely new and truly unique approach to engagement, funding, saving and payment.

Our Purpose

At Bend, we’re driven to make a difference in how people manage their financial health. That’s why we relentlessly look for new ways to make HSAs better with innovative, intuitive and elegant solutions that simplify the user experience, organize information and guide participants on how to best use their HSA. By doing this, we help individuals and employers get – and stay – ahead of the curve.

Our Vision

We make it easy for everyone to manage their long-term financial health. 


Meet the Bend Executive Team

Tom Torre, co-founder of Bend HSA
Tom Torre
Co-founder, CEO

Itamar Romanini, Chief Revenue Officer of Bend HSA
Itamar Romanini
Chief Revenue Officer

Gary Rush, co-founder and CTO of Bend HSA
Gary Rush
Co-founder, CTO

Gregg Santabarbara, co-founder and SVP of finance and operations for Bend HSA
Gregg Santabarbara
Co-founder, SVP Finance and Operations

Kerry Leonard, co-founder and VP of product for Bend HSA
Kerry Leonard
Co-founder, VP of Product

Brian Giunta, VP of Strategic Partnerships for Bend HSA
Brian Giunta
VP of Strategic Partnerships

Steve Messer, VP of Sales for Bend HSA.
Steve Messer
VP, Sales

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