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Educate and Automate to Boost HSA Participation

Itamar Romanini, May 14, 2019 1:41:31 PM

HSAs are on the move. Machine learning and artificial intelligence are now being used to engage participants in HSA funding and take the burden off employers. The full article by our own Itamar Romanini, looks at three ways these new technologies are able to quickly boost engagement and convert more HSA non-funders into investors and can be reviewed in its entirety at The 401K Specialist Magazine.


About Bend Financial

Bend Financial is a Boston-based technology and services company that provides health savings account and financial wellness solutions to individuals, employers and organizations in the group benefits distribution market. Its innovative approach and product offerings simplify the use of HSAs while making the product attractive to all types of healthcare consumers.

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