Bend News

Unprecedented Innovation Updates

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Itamar Romanini, May 14, 2019 1:41:31 PM

HSAs are on the move. Machine learning and artificial intelligence are now being used to engage participants in HSA funding and take the burden off employers. The full article by our own Itamar Romanini, looks at three ways these new technologies are able to quickly boost engagement and convert more HSA non-funders into investors and can be reviewed in its entirety at The 401K Specialist Magazine.


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We started Bend to help businesses and individuals manage the rising cost of healthcare, and their overall long-term financial health. Our solution is designed with three key concepts in mind: Never miss a tax savings opportunity, maximize your dollars and make the administration and usability of an HSA easy.

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