For nearly 20 years, Tom has led organizations in the consumer-directed healthcare space. He describes himself as a fintech and healthtech entrepreneur who, at his core, is a payments nerd, water toy lover and dog person. Tom lives in the greater Portland, Maine area with his spouse, two daughters and two dogs.
Mark Fallon Chief Revenue Officer
Mark has over 20 years of experience leading distribution and strategy efforts for some of the industry’s leading Employee Benefits organizations. He has been fortunate to build and execute benefit programs for many of the Fortune 100 companies in the US. Mark and his wife live south of Boston and love spending time with their three children.
Gary Rush Co-founder, CTO
Gary has been an executive team member of several innovative success stories, including Angie’s List and Exact Target (now Salesforce Marketing Cloud). Gary can take a four-hour brainstorming session and sum up the results in two easy-to-understand sentences, then draw up a quick process flow to back it up. In his free time, you’ll find Gary on his farm in western Indiana.
Gregg Santabarbara Co-founder, SVP, Finance and Operations
Gregg started his career in public accounting but has been an executive in the consumer-directed healthcare space for the past five years. Gregg enjoys his unofficial title of SVP of All Else, which includes leading new business initiatives and ensuring our organization runs smoothly. Outside of Bend, Gregg’s primary passions are his Brittany Spaniel and anything to do with golf.
Kerry Leonard Co-Founder, VP of Product
For the past 15 years, Kerry has built and delivered the best in consumer-directed healthcare products. She loves learning and deploying the leading practices in consumer behaviorism to improve healthcare delivery and consumer engagement. When she’s not at Bend, Kerry could be anywhere, from hiking a mountain to traveling the farthest ends of the earth.
Brian Giunta VP of Strategic Partnerships
Brian has been a leader in innovative startups for over 20 years, most recently with those focused on building out best-in-class consumer-directed healthcare solutions. Brian enjoys being part of a team focused on achieving a common goal, building mutually beneficial partnerships and executing a plan to make it all work. He stays busy outside Bend keeping up with his family and its newest addition, a puppy named Taco.
VP of Sales
VP OF SALES
Joe Ingraldo VP OF SALES, EAST
Joe is a certified HSA expert and has been a fixture with worksite benefits as a Director of Enterprise Sales, Regional Sales Director, and Senior Benefits Consultant for over 13 years. His ability to build equity in relationships with employers helps facilitate a strong understanding of their employee benefits package while guiding them to capture the greatest ROI possible for their healthcare dollars. Joe has worked with companies of all sizes and industries nationwide throughout his career.
Joe lives with his wife, three boys and their black lab in Hamburg, New York a suburb of Buffalo. Joe’s family enjoys football, baseball, basketball, fine food, and world travel!
Steve has been associated with worksite benefits as a benefits broker, sales representative, and sales manager for over 25 years. His passion for employee benefits is to help employers remove the mystery in their employee benefits package and ensure they realize the greatest ROI possible for their healthcare dollars. Steve has worked with companies of all sizes and industries nationwide throughout his career. Steve lives with his wife, two boys and their German Shepherd in the Dallas, Texas suburb of Flower Mound. Steve’s family enjoys fishing, BBQ, Pickup trucks, and country music!
Curt Schafer AVP - Sales
Curt has 20+ years of customer facing service with a passion for creating and maintaining relationships. Curt has been active in the Consumer Driven Healthcare space for over 5 years and has been focused on HSA accounts during this time. Curt has worked with individuals, brokers, agents and consultants to create and implement strategies to help employers and their employees with their healthcare savings.
Curt and his two “boys” live in the metro Houston, TX area. Curt enjoys traveling, concerts and the occasional round of golf.
Jeff Davis Software Developer
Jeff has been a software engineer for 8 years, doing things ranging from e-commerce to games and science research. He loves comics, horror movies and tattoos (he has a lot of them). He is currently living in the woods of Pennsylvania with a lovely dog and two cats. Jezebel is a princess in the disguise of a bulldog. She loves sleeping on her dog couch, snoring like a lawnmower and bossing around two elderly cats. Jeff also collects Japanese hair pins from the 19th century.
Patty Basset Digital Marketing Coordinator
Patty has been creating digital marketing materials, such as websites and social media content for over 10 years, as well as graphic design and collateral material. She has worked in the automotive industry, healthcare, and customer service.
Patty lives in a small town in Wisconsin with her husband and two cats. In her free time, she enjoys the outdoors and weekly trivia nights with friends.
Chris LaVoie Senior Software Developer
In addition to his software engineering duties, Chris heads up our North Carolina office. He came to us at Bend as a veteran of the e-commerce world, were he worked in the fashion, fantasy sports and gaming industries. Chris had been known to combine expert timekeeping with a rare mix of early 2000s post-run pop to keep meetings on track. He’s an animal lover and has rescued multiple cats and a retired racing greyhound named Tony.
Bruce Lindsay Principal Software Developer
Bruce is the architecture mastermind and scrum master for Bend’s engineering team. He’s an e-commerce veteran with decades of experience working on large-scale e-comm applications in many industries, including compression, charitable giving, fashion and travel. He’s a true programming enthusiast who spends much of his work and free time learning about or writing code. When away from work, Bruce enjoys cooking, exploring outdoors and Boston’s North Shore beaches.
Matt Shafer Director of Engineering
Matt manages the development team. He has over a decade of experience in developing large scale e-commerce web applications in the finance, fashion, green energy and travel industries. He can be found around the office talking about agile, cloud computing and why C# is the best programming language on the planet. Matt lives outside Boston with his wife, two kids and a rambunctious whippet named Addicus.
Sree Talakokkula Senior Software Developer
Sree comes to Bend after spending over a decade in the fashion industry, where he started as a software development intern and worked his way up to a senior software developer. He’s a jack of all trades who feels equally comfortable in the front end, back end, database or maintaining infrastructure. Sree is much loved by coworkers and is always willing to help out or share his knowledge with his teammates. He lives outside Boston with his wife and two kids.
Eileen Walsh Operations Manager
Eileenhas more than 20 years’ experience working in the healthcare industry providing customer service, reimbursement assistance and operations support. She enjoys working with customers to resolve issues and improve their experience. When not at work,Eileenenjoys spending time with her friends and family, hiking on local trails and eating out at local restaurants.
Ray Hill VP of Sales, Central
Ray has almost 20 years in the consumer directed healthcare industry. His experience includes working with brokers, consultants, payroll providers and TPA’s to provide best in class CDH strategies for their clients. He holds the CFCI (Certified Flexible Compensation Instructor), a designation from the Employers Council on Flexible Compensation (ECFC).
Ray and his wife live in a suburb of Kansas City and have 5 children and a golden retriever. In his free time, Ray enjoys spending time with family and competing in BBQ contests around the Kansas City area.
Bob Warde is a certified proposal professional with five years’ experience in the Consumer Directed Healthcare industry. He is a former newspaper and magazine editor and is experienced in creating many types of content. He is passionate about Health Savings Accounts and their potential to create wealth and lower health care costs.
He lives in Wauwatosa, WI with his wife, youngest daughter and dog, Ginger. He and his wife are avid do-it-yourself home improvement enthusiasts and he enjoys watching professional sports, including the Green Bay Packers and Milwaukee Brewers and Bucks.
Lori Heling Marketing Manager
For the last 15 years Lori has honed her marketing skills in many different industries including health savings accounts, broadcast news, energy efficiency programs and healthcare.
Lori lives outside a small town in Wisconsin with her significant other, son, 3 dogs, and chickens. Depending on the season, you can find her cheering on the beloved Green Bay Packers, maple sugaring, attending concerts, or spending time outdoors.