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Itamar Romanini, Jun 25, 2019 3:14:02 PM

How can employee benefits administrators engage employees across generations in HSAs? Hint: You need tailored messaging for each generation explaining the powerful value of an HSA. Bend’s CRO Itamar Romanini …

:Bend in the News

Erin Crowley, Jun 4, 2019 9:30:57 AM

Bend Expands Use of Artificial Intelligence with Development of Next-Level Customer Service for HSA Customers and Non-Customers Boston, MA – June 04, 2019 – Bend Financial (Bend), a company leveraging …

:Press Release

Itamar Romanini, May 14, 2019 1:41:31 PM

HSAs are on the move. Machine learning and artificial intelligence are now being used to engage participants in HSA funding and take the burden off employers. The full article by …

Erin Crowley, Mar 5, 2019 3:41:37 PM

BOSTON, March 5, 2019 /PRNewswire/ -- Bend Financial (Bend), a technology and services company focused on financial wellness solutions, today announced the release of a white paper discussing the role of …

:Press Release

About Bend Financial

Bend Financial is a Boston-based technology and services company that provides health savings account and financial wellness solutions to individuals, employers and organizations in the group benefits distribution market. Its innovative approach and product offerings simplify the use of HSAs while making the product attractive to all types of healthcare consumers.

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