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Bend Financial Welcomes New Board Member Kenneth Burdick

Bend, Jul 8, 2021 1:19:32 PM

Addition of independent director signals strong growth and enhanced focus on HSAs for health plans

BOSTON, Mass., July 8, 2021Bend Financial (Bend), an industry-leading health savings account (HSA) provider, today formally announced the addition of former WellCare Health Plans CEO Kenneth “Ken” Burdick to its board of directors. As the first independent director on the board, Burdick will provide strategic direction for Bend’s continued growth and a focus on expansion in the health plan space.

“Ken’s decision to join our board is a very strong vote of confidence,” noted Tom Torre, CEO of Bend. “As an experienced healthcare executive with deep insights into health plans, he’s the perfect addition to help continue to drive Bend forward and expand our presence as an HSA provider of choice in the health plan space.”

Burdick served as CEO of WellCare Health Plans from January 2015 to January 2020 and brings more than 40 years of healthcare industry experience to his new director role with Bend. He also currently serves as national board chair of Big Brothers Big Sisters of America and as a director on the board of First Horizon Bank, along with having held previous board of directors roles for AbsoluteCare, VaxCare and other organizations.

“I’m impressed with the level of creativity and innovation Bend offers,” explained Burdick. “I look forward to working with Bend’s outstanding team to continue to build the business and demonstrate how the Bend HSA platform makes HSAs easier for consumers and health plans.”

Many health plans are currently tied to HSA providers they own or have an exclusive relationship with. Bend brings white label opportunities and an agnostic approach to HSA integrations to ensure the Bend HSA platform seamlessly interfaces with any health plan, eliminating incompatibility issues, potential data corruption and vendor lock-in limitations.

About Bend Financial

Bend Financial helps accountholders and partners improve their financial wellness through a next-generation health savings account (HSA) platform and complementary financial solutions, while providing employers, brokers and financial institutions of all types and sizes unique, leading-edge benefit offerings. Headquartered in Boston, Bend’s forward-thinking, user-friendly approach simplifies health care saving and offers real-time, personalized guidance that makes it easy for anyone to maximize their HSA. For more information, visit, read Bend’s blog and follow Bend on Twitter and LinkedIn.


Zac Otzelberger
(715) 630-8688

About Bend Financial

Bend Financial is a Boston-based technology and services company that provides health savings account and financial wellness solutions to individuals, employers and organizations in the group benefits distribution market. Its innovative approach and product offerings simplify the use of HSAs while making the product attractive to all types of healthcare consumers.

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