Bend News

Unprecedented Innovation Updates

News Post Type

Gina Veazy

Gina Veazy:

Gina Veazy, Nov 13, 2018 10:00:00 AM


Bend Financial's Bend HSA Simplifies Health Savings Account Ownership with Artificial Intelligence-Driven Guidance for Individuals

Bend Financial began enrolling Bend HSA account holders in October.
Bend will implement Bend Advisor for 2019 effective date accounts, thought to be first use of AI to help individuals maximize the tax and financial benefits of an HSA and achieve financial wellness.

:Press Release

Gina Veazy, Sep 6, 2018 10:00:00 AM

KANSAS CITY, Mo. and BOSTON, Mass. September 6, 2018

UMB Healthcare Services, a division of UMB Bank, n.a., and Bend Financial today announced a partnership to offer UMB custodial account, benefit card issuer and tier one customer support services on Bend Financial’s HSA platform, launching in Oct. 2018.

Bend Financial’s powerful consumer-centric platform, Bend HSA, dramatically evolves the consumer experience. It makes HSAs easy for everyone to understand and use, maximizes tax benefits and transforms the fragmented and dated user experience.

:Press Release

Gina Veazy, Jun 26, 2018 10:00:00 AM

BOSTON, Mass. June 26, 2018

Bend Financial Taps HSA Industry Veteran Itamar Romanini as Chief Revenue Officer

Appointment Strengthens Foothold in HSA Space and Demonstrates Strong Commitment to Rapid Growth

BOSTON, Mass. – June 26, 2018 – Bend Financial (Bend) announces the appointment of health savings account (HSA) industry veteran Itamar Romanini as Chief Revenue Officer. 

:Press Release

Gina Veazy, Apr 11, 2018 10:00:00 AM

Bend Financial Set to Launch 

Disruptive Health Savings Account Platform

.406 Ventures and RRE Ventures Back Proven Team Led by CEO Tom Torre to Address Massive HSA Opportunity with Innovative Offering

:Press Release

About Bend Financial

We started Bend to help businesses and individuals manage the rising cost of healthcare, and their overall long-term financial health. Our solution is designed with three key concepts in mind: Never miss a tax savings opportunity, maximize your dollars and make the administration and usability of an HSA easy.

More →

News Subscription