Download Bend Financial White Paper


Leveraging Behavioral Economics for Financial Health

Change is hard. Whether it’s losing weight or saving money or simply considering a new type of healthcare savings account, our efforts to change often fail even when we know it’s good for us.

As employers look for ways to improve HSA enrollment and education, companies need to consider how human behavior impacts employees’ financial health decisions. Download our white paper to learn more about empowering savings using the principles of behavioral economics, including:

  • • Framing messages
  • • Making decisions easy
  • • Using nudges
  • • Removing barriers