Seize your HSA market opportunity with Bend’s white label solution

Health savings accounts continue to grow rapidly, providing sizeable growth opportunities for health plans that offer HSAs to their customers to complement their HDHPs. You simply can’t ignore the importance of staying ahead of the curve by offering the best HSA possible.

  • HSA Eligible GrowthHSA-eligible health plan enrollment will grow more than 25% by 2022
  • HSA AccountsHSA accounts have topped 31 million, and are on pace to exceed 36 million by 2022
  • Cash and Investment AssetsHSAs hold nearly $82 billion in cash and investment assets, with assets consistently growing 20% year over year
  • $2.5 Billion in RevenueThe HSA industry is estimated to generate $2.5 billion in revenue annually

Source: Devenir. (2021, March 3). 2020 Year-End HSA Research Report.

The numbers don’t lie—HSAs are no flash in the pan. And the HSA market is still in the growth phase. Now is the time to refocus your HSA strategy and unlock unlimited potential with a customized white label HSA solution from Bend.

Streamlined HSA

A streamlined solution to a real market need

At Bend, we know supporting an HSA product can be difficult and costly. And we know that competition in the HSA market is ever-growing.

We’re here to break down the barriers to your HSA success and give you an edge over your competition.

Because when it comes to harnessing the potential of the HSA market, you need to partner with the best. With a white label solution from Bend, you can offer your members our powerful, next-generation HSA platform—complete with your own brandingand customized messaging to your members—without adding stress or overloading your own resources.

By partnering with Bend you’ll rise above your competition, prove your value as a one-stop for all your members’ health program needs and keep your members engaged while boosting engagement with your own online tools.


Unlock your true HSA potential

The time is now to refocus your HSA strategy, and Bend’s white label solution is your key to HSA success.

Increase your revenue streams and provide your members a seamless HSA experience that keeps them engaged and produces win-win results.


Not your ordinary HSA

We’re not your ordinary partner—and a Bend HSA is no ordinary health savings account.

Our personalized, timely messages create an active and engaging platform that simplifies healthcare saving and guides each member through their HSA journey, making it easy for anyone to plan, track, save and pay for their healthcare expenses. And on the backend, users enjoy hassle and headache-free HSA program administration with feature-rich dashboards and time-saving automations.


Bottom line—we offer a proactive, easy-to-use HSA platform, not a passive, transactional account.

The Bend Difference helps you provide a better user experience, increase HSA deposits, deepen member relationships and stay on the leading-edge without employing a team of in-house developers—all while helping your members reach their HSA goals.


Simplification through integration

The Bend Difference doesn’t stop there. Our platform quickly and easily integrates with all your health plan data, ensuring accountholders never miss out on an eligible expense while also providing a streamlined one-stop to track and monitor annual deductibles, claims data and more.


Choose the best HSA partner for your health plan

Our white label offering is customized to meet your unique needs and set up to display your distinct brand, providing a seamless, easy-to-use experience for everyone.

Our industry-unique solution complements your HDHP and sets you apart from your competition:

Best HSA Partner
  • Leverages your own branding and customized messaging, and pairs your sales and marketing with our support
  • Provides a unified member experience through single sign-on and advanced APIs—the perfect complement to your HDHP
  • Offers a variety of investment platform options and provides flexibility with account servicing
  • Encourages engagement and increases member loyalty and satisfaction

Let’s build your best HSA. Together.

Get in Touch Today